Media-Insert Communications

How to Position Yourself as a Thought Leader

Client expectations must be set before any agency can begin to write up a thought-leadership article. That’s because PR clients often want to push how great they are, and how fantastic their products are. Whilst they may be great, editors want to receive content that’s informative and which focuses more on the issues of the day and how to overcome them than on the sales pitch of any company or any individual. This principle applies to placing any kind of thought-leadership article – whether it’s about how to make the most of the blockchain, investing in crypto-currencies, securing the cloud, Wide Area Network (WAN) data acceleration, or about the latest consumer trends.

Discover more about how to position yourself as a thought leader, read the full article. 

Published by PRmoment on 10th September 2019. Client: Trudy Darwin Consulting. 

Please note that Media-Insert has moved, and note that the company's telephone number 0208 661 8965 has been disconnected. To reach Graham Jarvis, call him directly on +44 776 682 3644.

New divisions created for Media-Insert Communications

Media-Insert Communications remains the main company and brand, but it is now openly segmented into its two primary service areas. To make it easier for clients to identify the service they need, we have created two new brands: Media-Insert Public Relations and Media-Insert Editorial. Visit our portal at http://www.media-insert.com to find the service that caters for your requirements.

New Media-Insert Communications' website launched

Please visit http://www.media-insert.com.

Freelancer of the fortnight - October 2008

Why did you choose to become a freelancer?

I wanted to be self-employed – my own boss, and the potential earnings seemed grand.

To read more on Journalism.co.uk click here.

What Media-Insert: Graham Jarvis Media Services can do for you

PR and Media Services:

1.1 Writing and editing for journalism and P.R: News and feature articles, web logs, newsletters, journals, advertorials, editorials, whitepapers, copywriting, press releases, whitepapers, transcripts, books, in both online and the more traditional offline formats and they can be ghost-written.

1.2 Primary and secondary research: This includes the conducting of interviews with clients/customers, partners or competitors. It also involves Internet research and other forms of relevant desk research for written content.

- Targeting the media: Through research and dialogue with editors and journalists, Media-Insert targets the relevant media contacts to increase the placement of P.R-focused content.

1.3 Streaming audio: Interviews can be recorded and encoded for streaming over the Internet.

1.4 Networking and referrals: This an inclusive part of the service offered.

1.5 Digital and traditional photography: Digital photography for the web is available and other photographic services are available through Media-Insert's partners and Associates.

1.6 Advice as required: Consultancy in terms of advice is available, which will include strategic planning.

1.7 Packages available: A monthly package can be negotiated to suit your budget, providing you with more content and a greater opportunity to build your brand into the media. Ad hoc work is welcomed too.

1.8 Other services: Other media, P.R and marketing services are available including support for events.

For more information, please email Graham Jarvis at gajarvis@media-insert.com.